In the year of its 25th anniversary, APCER has been named a Corporate Superbrand by Superbrands Portugal for its excellent reputation, competence, credibility, innovation and commitment to society.
This is the first year that Superbrands Portugal of the Corporate Superbrand category, an Excellence Brand from a B2B (Business To Business) perspective, and we are honoured to be part of this select group of brands.
The Superbrands award methodology is based, firstly, on a survey to a sample of more than 1000 consumers, where brands are mentioned spontaneously. This methodology allows respondents to reveal their real perceptions about the brands they consider top of mind. The brands with the greatest spontaneous notoriety are then evaluated by the Superbrands Council, made up of marketing and communication specialists.
Superbrands® is an independent international organisation dedicated to identifying and promoting Brands of Excellence in 89 countries. There are similar selection criteria between countries and the programme's aim is to identify those Brands that are operating at a higher level than their competitors in each market.
As a result of APCER’s resilience and the competence of its employees, auditors and trainers, today we are a company of national and international note and a reference in our field of activity.
This recognition is an incentive for us to continue delivering added-value services to organizations and society, providing competence and confidence and maintaining a level of proximity to our customers.
